Ni ọdun to kọja, oluṣe yinyin ipara AMẸRIKA ti Ben & Jerry's kede pe o ti pinnu lati da tita yinyin ipara rẹ duro ni Israeli's' Tẹdo Palestine Awọn agbegbe' ti awọn West Bank ati East Jerusalemu.
Ile-iṣẹ desaati ti o da lori Vermont sọ ni Oṣu Keje pe kii yoo ta awọn ọja rẹ mọ ni 'awọn agbegbe ariyanjiyan' pẹlu Oorun Oorun, eyiti ile-iṣẹ ti a pe ni 'Agbegbe Palestine ti tẹdo.'
Ni Oṣu Keje Ọjọ 19, Ọdun 2021 Ben & Jerry's ti gbejade alaye wọnyi:
“A gbagbọ pe ko ni ibamu pẹlu awọn iye wa fun Ben & Jerry's yinyin ipara lati wa ni tita ni Ti tẹdo Palestine Territory (OPT). A tun gbọ ati ṣe idanimọ awọn ifiyesi ti o pin pẹlu wa nipasẹ awọn ololufẹ wa ati awọn alabaṣiṣẹpọ igbẹkẹle.
A ni ajọṣepọ pipẹ pẹlu onisẹ wa, ti o ṣe yinyin ipara Ben & Jerry ni Israeli ti o pin kaakiri ni agbegbe naa. A ti n ṣiṣẹ lati yi eyi pada, nitorinaa a ti sọ fun ẹniti o ni iwe-aṣẹ pe a ko ni tunse adehun iwe-aṣẹ naa nigbati o ba pari ni opin ọdun ti n bọ.”
Ni akoko, Unilever PLC, ile-iṣẹ awọn ọja onibara multinational British ti o wa ni ile-iṣẹ ni London, ti o ni Ben & Jerry's, ko ṣe atako ni gbangba ni boycott, n tọka si eto imulo ti ko ni idiwọ ninu awọn iṣe ti awọn igbimọ 'ominira'.
Sibẹsibẹ, ni bayi, Unilever, eyiti o gba ẹgbẹẹgbẹrun ni iṣẹ Israeli ati pe o ni awọn miliọnu dọla ti o ṣe idoko-owo nibẹ, n ṣiṣẹ lori ṣiṣẹda 'iṣeto tuntun' fun awọn tita Ben & Jerry ni Israeli ati 'ṣeduro ṣinṣin' igbimọ rẹ lati ma dabaru ninu ọran naa.
Alaṣẹ ti Unilever gba awọn ami iyasọtọ rẹ niyanju lati yago fun awọn ọran nibiti wọn 'ko ni oye.'
“Lori awọn koko-ọrọ nibiti awọn ami iyasọtọ Unilever ko ni oye tabi igbẹkẹle, a ro pe o dara julọ ki wọn jade kuro ni ariyanjiyan,” Alakoso Alan Jope ti Unilever sọ.
“Idojukọ pipe wa ni bayi ni lati ṣawari kini eto tuntun yoo jẹ fun Ben & Jerry's,” Jope sọ, fifi kun pe eto naa nireti lati wa ni ayika ni opin ọdun.
Ninu ọran ijafafa aranse aipe pupọ julọ, Ben & Jerry's ni ọsẹ to kọja ti dojukọ Alakoso AMẸRIKA Joe Biden fun iduro rẹ lori awọn aifọkanbalẹ gbigbe lori irokeke ikọlu Russia ti Ukraine.
“O ko le ṣe idiwọ nigbakanna ati murasilẹ fun ogun,” Ben & Jerry's sọ lori Twitter, lakoko ti o tun n pe Biden taara si “mu awọn aifọkanbalẹ didenu ati ṣiṣẹ fun alaafia kuku murasilẹ fun ogun.”
OHUN TO MU KURO NINU AKOKO YI:
- We have been working to change this, and so we have informed our licensee that we will not renew the license agreement when it expires at the end of next year.
- However, now, Unilever, which employs thousands in Israel and has millions of dollars invested there, is working on creating a ‘new arrangement’.
- The Vermont-based dessert company said in July that it would no longer sell its products in ‘disputed territories’.
