Oregon Tourism Commission, dba Irin ajo Oregon, ti bẹrẹ titari keji ti ipolongo ipolowo rẹ, Extraordinary jẹ Arinrin. Igbega ẹwa ẹwa adayeba ti ipinlẹ, ipolongo naa ti ṣeto lati wakọ irin-ajo si awọn agbegbe agbegbe meje rẹ ati iranlọwọ lati tẹsiwaju imularada ipinle lati ajakaye-arun lakoko ti o ṣe atilẹyin irin-ajo akoko ejika. Ipolongo naa, ti o ṣejade nipasẹ ẹgbẹ ẹda ni Portland's Wieden + Kennedy, bẹrẹ pẹlu awọn ikede ikede igbohunsafefe orilẹ-ede ati ifihan agbaye lakoko Awọn ere-idije Awọn ere-idaraya Agbaye Oregon22 ni Oṣu Keje to kọja yii. Ilana ti o wa lẹhin ipolongo isubu ni lati tun ṣe pẹlu awọn olugbo ti de igba ooru yii ki o pe wọn lati ṣabẹwo lakoko akoko ejika.
"Oregon jẹ ipinle kan nibiti o ti le rilara ati ni iriri awọn ohun ti o ko le nibikibi miiran," Todd Davidson sọ, Alakoso Oregon Travel. “O jẹ aaye nibiti ẹwa jẹ ibi ti o wọpọ ati paapaa awọn ohun lasan julọ pese awọn iriri idan. Ipolongo naa jẹ apẹrẹ lati ṣe iwuri irin-ajo lakoko isubu ati akoko igba otutu - akoko irin-ajo ti o kere ju ti aṣa - ati irin-ajo ọjọ iwaju ti a gbero fun orisun omi ati ooru ti n bọ.”
Creative fun ipolongo na si gbogbo igun ti ipinle ati ki o leti alejo ati awọn olugbe bakanna ti gbogbo awọn ti o jẹ extraordinary re ni Oregon pẹlu kan whimsical Ya lori meta ibi gbogbo eroja: apata, omi ati ile. Ipolongo fidio naa daapọ awọn aworan iṣe-aye ti awọn aaye gidi ati awọn eniyan ti o ni awọn eto media ti o dapọ, bakanna bi awọn imuposi ere idaraya tuntun gẹgẹbi ọmọlangidi, Claymation ati iduro-iṣipopada. Awọn apẹrẹ ti a fiwe si oni-nọmba - ti a npe ni "awọn aworan matte" ni TV / awọn iṣelọpọ fiimu - ti ṣẹda nipasẹ olorin agbaye ti o mọye Simone De Salvatore, ti iṣẹ rẹ ti ṣe afihan ni awọn ifihan bi "Ere ti Awọn itẹ" ati ni awọn fiimu Wes Anderson bi "Grand Budapest Hotel. ”
Awọn burandi ile ti wa ni ipoduduro ni ọpọlọpọ awọn iṣẹlẹ, pẹlu Trew Gear, Columbia Sportwear ati Pendleton. Ekan ti ramen da lori satelaiti Ibuwọlu ni Portland's Afuri ounjẹ, ati ọti naa jẹ ọti gangan lati Beaverton's Great Notion Pipọnti, ti a pe ni “Ripe,” IPA hazy. Atokọ kikun ti awọn ipo igbesi aye gidi ti o ṣe ifihan ninu ipolongo pẹlu:
Apata
- Paulina Oke
- Timberline Lodge
- Mt. Hood ati Oke Jefferson, bakannaa meji ninu awọn oke mẹta ti awọn Arabinrin Mẹta
- Sumpter Valley Railroad
- Blue Basin ati John Day Fosaili ibusun
Omi
- crater lake
- Adagun Adagun
- Ole Ole
- Àfonífojì Willamette
- Portland afara ati Portland Oregon Sign
- Afuri
- Nla Ero
- Portland Ẹmí
- Dragon oko
ile
- Ipinnu Orchard
- Le Mera Ọgba
- Analemma oko
- Columbia Odò Gorge
- Carman Oko ẹran ọsin
- Awon Oke Wallowa
- Marys Oke
Kris Fade, oniwun Analemma Wines sọ pe: “Ko si ọjọ kan ti o kọja ti a ko ni irẹwẹsi ati ti o fa lati ni iyanilenu jinna nipa ilẹ ti a ṣe r'oko ati ilẹ-ilẹ ti a n gbe. “Bawo ni awọn àjara ṣe dagba ni agbegbe iyalẹnu yii jẹ itan ti a sọ fun awọn alejo wa lojoojumọ, ati ọkan ti ipolongo Irin-ajo Oregon “Alaibikita jẹ Arinrin” n gba idi ti pipe.”
Wo ni "Alailẹgbẹ jẹ Arinrin” Ohun elo Irinṣẹ ati ki o kan sile awọn sile ni ṣoki ti bi awọn ipolongo ti a ṣe.
About Travel Oregon
Oregon Tourism Commission, dba Irin ajo Oregon, jẹ ile-iṣẹ ipinlẹ olominira olominira ti iṣẹ rẹ ni lati ṣe iwuri irin-ajo ti o gbe awọn agbegbe Oregon ga. Ifọwọsowọpọ pẹlu awọn ti o nii ṣe lati ṣe deede bi awọn iriju ti Oregon, a ṣiṣẹ lati mu anfani eto-aje pọ si, ilosiwaju inifura ati bọwọ fun awọn eto ilolupo, awọn aṣa ati awọn aaye ti o ṣe Oregon… Irin-ajo Oregon ni ero lati ni ilọsiwaju didara igbesi aye awọn ara ilu Oregon nipa fikun awọn ipa ọrọ-aje ti ile-iṣẹ irin-ajo $ 10.9 bilionu ti ipinlẹ, eyiti o gba diẹ sii ju awọn ara ilu Oregon 100,000.
OHUN TO MU KURO NINU AKOKO YI:
- Creative for the campaign extends to every corner of the state and reminds visitors and residents alike of all that is extraordinary in Oregon with a whimsical take on three ubiquitous elements.
- The campaign is designed to inspire travel during the fall and winter season — a traditionally lesser traveled time — and future travel being planned for next spring and summer.
- Promoting the state’s stunning natural beauty, the campaign is set to drive tourism to its seven geographical regions and help to continue the state’s recovery from the pandemic while supporting shoulder season travel.
