Outside of South America, the US continues to be South America’s most significant source market. Colombia, in particular, has seen considerable growth over recent years, with US tourism increasing by 180% between 2009 – 2019. As a result, Colombia’s international tourism will help drive South America’s recovery, with 2019 tourist numbers expected to reach pre-pandemic levels as early as the end of 2021.
Intraregional travel is just as important to South America’s recovery. Brazil, Venezuela and Argentina are the most significant source markets for many countries due to accessibility and family ties. Therefore, the tourism industry’s recovery will depend mainly on freedom of movement, infrastructure, and travel costs.
Intraregional travel is just as important to South America’s recovery. Travelling to visit friends and relatives is the second most popular holiday reason for South Americans, with many populations having family ties across the continent. Therefore, the tourism industry’s recovery will depend largely on freedom of movement, infrastructure and the economic costs of travel.
