Da lori awọn nọmba H1 2018 lati STR, Marrakech ti farahan bi oṣere iduro laarin awọn ilu pataki ile Afirika.
Ni idaji akọkọ ti ọdun 2018, ADR ti Marrakech (iwọn apapọ ojoojumọ) pọ si 40.7% si US $ 195. Laisi idagba oṣuwọn akude yii, ọja naa tun ṣe igbasilẹ ilosoke 12.3% ninu ibugbe. Ni awọn ofin ti RevPAR (owo-wiwọle fun yara ti o wa), iwọn imọ-ẹrọ ti awọn afowopaowo hotẹẹli ati awọn oniṣẹ lo nitori o gba lati ṣe akiyesi bawo ni hotẹẹli ṣe kun, Marrakech ri ilosoke 58.0% si US $ 124.
Thomas Emanuel amoye ninu idagbasoke iṣowo sọ pe: “Nitori isunmọ rẹ si awọn ọja nibiti awọn ifiyesi aabo ti ṣe idiwọ iṣowo arinrin ajo, iṣẹ hotẹẹli ti Ilu Morocco ti jiya ni awọn ọdun aipẹ. Bi igboya alabara ti n pada si ọpọlọpọ awọn ọja wọnyi, Ilu isinmi ti Ilu Morocco, Marrakech, ti ri ilosoke ninu ibeere ati awọn oniṣẹ hotẹẹli ti ṣakoso lati ni anfani nipasẹ idagba oṣuwọn iwakọ. ”
Ibi-afẹde pataki miiran ti Afirika ti o rii idagbasoke nla ni ọja Cairo & Giza. Ni H1 2018, ibugbe ti lọ 10.1% lakoko ti ADR lọ 9.6%, de US $ 93.
Ni diẹ ninu awọn ilu nla Afirika miiran, aworan fun awọn ile itura ko dara julọ. Ni Cape Town, fun apẹẹrẹ, ibugbe silẹ 10.8% ni akawe pẹlu H1 2017. Pẹlu riri ti rand ti South Africa lodi si dola AMẸRIKA, ọja naa ṣe igbasilẹ 3.0% idinku ninu ADR ni owo agbegbe, ṣugbọn ilosoke 5.4% nigbati a wo ni awọn dọla AMẸRIKA, de US $ 151.
Igbale ati awọn oṣuwọn tun ti ṣubu ni ilu Nairobi ati Dar Es Salaam. Ni ilu Nairobi, ibugbe wa silẹ 0.6% lakoko ti ADR ṣubu 6.5% ni awọn dọla AMẸRIKA. Dar Es Salaam rii idinku fifọ ibugbe (-2.1%), ṣugbọn idinku oṣuwọn ti o kere pupọ (-2.7%, ni USD). Awọn ọja mejeeji ṣe igbasilẹ awọn ipele ibugbe gangan ni isalẹ 50% fun idaji akọkọ ti ọdun, pẹlu Nairobi ti n ṣiṣẹ ni 49.3% ati Dar Es Salaam ni 47.6%.
Awọn ilosoke aipẹ ni eletan ti mu idagbasoke ile gbigbe bii idagba oṣuwọn ninu awọn owo nina ti agbegbe fun Eko ati Addis Ababa, ṣugbọn wiwo ni iwoye US dọla iwoye naa ko dara julọ. Ibugbe Ilu Eko jẹ 10.3%, ṣugbọn ADR rẹ lọ silẹ 7.6% ni awọn dọla AMẸRIKA. Nibayi, Addis Ababa ri ilosoke 7.3% ninu ibugbe, ṣugbọn idinku 11.6% ni ADR ni awọn dọla AMẸRIKA.
OWO: STR
OHUN TO MU KURO NINU AKOKO YI:
- In terms of RevPAR (revenue per available room), a technical measure used by hotel investors and operators because it takes in to account how full a hotel is, Marrakech saw a 58.
- Recent increases in demand have driven occupancy growth as well as rate growth in local currencies for both Lagos and Addis Ababa, but looking in U.
- As consumer confidence is returning to several of these markets, Morocco's leisure capital, Marrakech, has seen an increase in demand and hotel operators have managed to capitalize by driving rate growth.
